Senior Digital Marketing Executive

Salary: Negotiable


Team: Marketing

Application deadline: 23/06 — 31/07/2022

Job Description

About CoderSchool

There is a huge shortage of engineers—100k in Vietnam, 1M+ regionally—CoderSchool will help to close that gap by providing high-quality, scalable online education that gets people jobs and changes lives. Since 2015, CoderSchool has helped learners from all walks of life learn the top skills to launch their tech career journeys, people who were once: students, marketers, accountants, teachers, creatives, and even former tattoo artists!

We do this by weaving together an interactive curriculum, passionate educators, supportive mentors, enriching work simulations, and a dedicated career success team to deliver positive outcomes.

At CoderSchool, we operate on 4 key principles:

  1. Learners First: We make decisions that benefit our students first.
  2. Always Learning: We focus on getting better.
  3. WeMe: We put we before me. We take joy in the success of others. We support and help each other.
  4. Honesty: Be honest with yourself, and others.

We are venture-backed by Monk’s Hill Ventures, TRIVE, Iterative, XA Network, and iSeed Ventures.

To learn more about CoderSchool and to hear from our CEO and Founder, please visit: and

About the role

We are looking for a Senior Digital Marketing Executive to manage and join our Growth team.

To be successful in this role, you should have hands-on experience with digital marketing tools, be versatile with data-driven decision-making, and “always be testing” creative ideas.

Ultimately, you will help us drive more prospective leads as well as maintain a strong and consistent brand through a wide range of online and offline marketing channels.

How you will add value and be successful (Responsibility)

  • Content Development:
    • Generate ideas to increase customer engagement to CoderSchool channels system (Website, Email Automation, Facebook, YouTube, Instagram, Newsletter, Blogs)
    • Explore ideas and write engaging and insightful content in line with brand identity
    • Optimize content considering SEO and Google Analytics
    • Create social content creation monthly/ quarterly/ monthly
  • Digital Development & Management
    • Execute tasks include planning, tracking, and analyzing the different marketing channels and campaigns
    • Prepare and allocate monthly budget to paid channels (Facebook Ads, Google Ads, LinkedIn, YouTube)
    • Manage/ Monitor Google Analytic, Google Ads, Facebook Ads with the agency
    • Optimize content considering SEO and Google Analytics
    • Vendors/Agencies management

What you bring to the team (requirements):

  • Demonstrable experience in managing mixed marketing channels across earned, owned, and paid media channels
  • Strong problem-solving ability, including metrics-driven thinking, project management, and execution skills to manage a cross-functional team
  • Working knowledge and experience of various local and international e-commerce platforms is a plus 
  • Clear understanding of traffic metrics and sources and experience in tracking, optimizing and implementing lead generation through data analytics and projection.
  • Strong analytical skills with great attention to detail
  • Familiar with CRM tools (e.g. Mailchimp, PipeDrive, HubSpot) and data tools (Excel, Google Data Studio) is a plus
  • Having an open-minded mindset, always be learning attitude
  • Creative and design sensibility with strong customer-focused mindset
  • Minimum Bachelor‘s Degree major in Marketing, Business Administration or related fields
  • Having at least 3 years of experience in the Marketing field, experience in Technology, SaaS, Ed-Tech industry is a plus
  • A startup or new product experience is desired, but not required
  • Ability to write and converse well in Vietnamese and English

What we offer you (benefits):

  • Talented, supportive, driven colleagues that are all focused on one thing - getting work done and delivering great educational experiences to our students.
  • Experience working at a venture-backed, rapidly growing startup, backed by one of the leading regional VC firms and executives from Google, Netflix, Amazon, Traveloka, and more.
  • A chance to spend the precious hours of your life working on something that makes a meaningful difference for a lot of people
  • Chances for career growth in both managerial and non-managerial roles. We‘re always adding people to the team
  • We not only pay for online courses, we give you bonuses to do so. We take learning seriously!
  • Free Classes at CoderSchool - come experience the product that you‘ll be part of creating!
  • Quarterly self-learning incentive. We subsidize 90% of your self-learning (anywhere, in anything) every quarter, up to a prescribed limit.
  • Annual leave: Up to 19 annual leaves/year & company holidays
  • Work from home policy
  • 13th month salary

Application form

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